About Bootset, LLC
We are a direct lender rooted in the same grit and determination that drives the businesses we fund.
Our Story
Bootset, LLC was founded in Brooklyn, New York — the borough that has always been a proving ground for people who build things from nothing. We operate from 1248 E 23rd Street, embedded in the community we serve.
As a direct lender, we cut through the noise that slows down traditional financing. No brokers. No unnecessary layers. Just a straightforward conversation about your business and what it needs to grow.
Our name says it all: bootstrapped, precise, set. We help business owners lace up and move forward — with capital structured around reality, not a rigid checklist.
Every funding decision at Bootset is made by people who understand the complexity of running a business. We look at your full picture — your revenue trends, your growth trajectory, your goals — not just a three-digit number on a screen.
What We Stand For
No hidden fees, no buried clauses. We explain every term in plain language and give you time to ask questions before you sign anything.
We know that timing is everything in business. Our streamlined process is designed to put capital in your account when it actually matters.
We're not a one-time transaction. We build relationships with our clients and are invested in your long-term success, not just this deal.
We only offer funding we genuinely believe fits your situation. If it's not right for you, we'll tell you that too — even if it costs us the deal.
Every funding package is structured with care. We analyze your cash flow and business model to ensure repayment terms work with your reality.
Our goal is never just to close a deal. It's to help you reach the next stage of your business — whatever that looks like for you.
Leadership
Founder & Principal
Joseph Mizrahi founded Bootset, LLC with a single conviction: that small and mid-size business owners deserve access to capital on the same terms as larger enterprises — clear, fast, and fair.
Drawing on a background in financial services and deep roots in the Brooklyn business community, Joseph built Bootset to operate as a true direct lender — one that makes decisions based on the real character and trajectory of a business, not purely on legacy credit metrics.
Under Joseph's leadership, Bootset has funded hundreds of businesses across New York and beyond, establishing a reputation for reliability, responsiveness, and genuine partnership.
Whether you're ready to apply or just want to have an honest conversation about your options, we're here.
Get in Touch